I think that’s called irony

i·ro·ny (r-n, r-)

n. pl. i·ro·nies

a. The use of words to express something different from and often opposite to their literal meaning.
b. An expression or utterance marked by a deliberate contrast between apparent and intended meaning.
c. Shortly after an NFL commercial touting recent strides in player safety (featuring Tom Brady and Ray Lewis), Ray Lewis suffers what is likely a season ending (and possibly career ending) injury.
Check out the video below.

[youtube m3iE6Jnh8jU]

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